The logo was designed for an elementary level science competition held at Crescent School.
The design was inspired by the scientific theory that all matter is composed of atoms. The logo’s mosaic structure was intended to make viewers imagine different things as to what the logo physically represented. In a literal sense, the logo is comprised of two crescents, both composed of several multi-coloured dots.
The logo was designed for the 15th CAISA Fashion Show entitled “Prestige” held in March 2013.
The logo was inspired by the meaning of the word “prestige” as it means “an admiration for the highest quality.”The triangle shape represents this idea, as the shape’s outer edge narrows down to a pinnacle, symbolizing a desire to find the best. The increasing vividness of the colours up to the triangle’s pinnacle is also used to visualize this idea.
The colours were taken from a peacock’s feathers, which were quite prominently used in the fashion show as a literal symbol of prestige.
The flyer was designed for a student organization called Enviroplant, which served to alleviate the stress of gardening from customers in a cost-efficient manner.
The flyer’s design aimed to showcase the organization’s capabilities, as seen from the various photos of past garden work completed by the group. There was also an emphasis on simplicity of design to ensure the message would be communicated easily to prospective customers.
The newsletter was designed for the Western University student club CAISA (Canadian Asian International Students’ Association). The newsletter was the club’s first attempt at keeping the club’s 15-year executive alumni base informed about news from other alumni. There was a great focus on creating a strong foundation for the alumni network, and so various social media platforms were used, such as Facebook and LinkedIn to extend the network’s presence. These social media links were reinforced on every page of the newsletter.
The newsletter’s design was made simple to link with the club’s simple logo (as seen on the cover of the newsletter). Simplicity in style and font (Helvetica Neue) presents the idea that the club is a timeless organization and that all executive members - past, present and future - will always be part of the CAISA family.
The theme for the yearbook was “life is a story”, and a heavy emphasis was placed on capturing and presenting as many moments in photo as possible throughout the year. That being said, the layouts of the yearbook were photography-driven, to ensure the maximum number of photos could be placed. Simplicity in the layouts was key in making sure that the photos conveyed the stories that they told and the accompanying text (if any) would not over clutter the pages.
The cover was explicitly designed to be plain so that students and teachers who viewed the book’s cover would not be subject to any thoughts of how the year went prior to looking at the pages. Their memories would then be triggered from the photos.
The poster series was designed for a high school rock concert held to raise funds for the charity organization Right To Play.
The poster series was inspired by the concert’s name, “Reverie”, which means “daydream”. A photoshoot was arranged showing student musicians being in an entranced state while playing their instruments. The dream-like effect was produced through a combination of taking the photos in front of projected images and editing using filters in Photoshop.
The poster was designed to promote the semesterly general meeting held for members of the CAISA student club at Western University. It was used in conjunction with a Facebook event page to promote the event.
The poster explored the theme of diversity, as members usually come from different backgrounds and do not know each other. Diversity is represented by the various colours of paint splats on the poster, and the harmony of the paint working together to create the poster symbolizes the general meeting of the club members.
POSTER | CAISA Fashion Show Designer Recruitment from Ryerson
POSTER CAISA Fashion Show Designer Recruitment from Ryerson
The poster was designed for the CAISA Fashion Show to recruit student fashion designers from Ryerson University.
The poster’s design followed the concept of a show, at its most basic form, being comprised of various elements, such as music, choreography, and fashion. These were abstractly represented by shapes, like the circle and triangles on the poster. The photo followed the literal concept of the show’s logo, of being in the spotlight. This recruitment poster offered selected designers the opportunity to showcase their work and put their skills in the spotlight.
The poster was designed for a bar event held by CAISA entitled “Flashback”.
The poster’s design followed the meaning of the word “flashback”, with use of a colourful image of blurred lights in the foreground to evoke the blissful feeling as remembered from the flashback and a blacked-out image of a bar in the background to symbolize the actual events of the flashback. This blacked-out photo is a literal tie-in to the bar event that the poster is promoting.
The poster was designed for a bar event held by CAISA entitled “Tease”.
The poster’s design followed the meaning of the word “tease”, with use of an incomplete but provocative photo of a woman’s lips to capture the feeling of being teased. The event’s logo also attempts to capture the meaning of tease with the abstractly-designed wisps of hair flowing from the last “e” of the word “tease”. The poster was given an overall red colour tone to reflect Valentine’s Day, as well as the atmosphere of Club Rouge, where the event was held.
The poster was designed to promote Valentine’s Day singing telegrams performed by members of the student club The Acapella Project. These singing telegrams entailed a flashmob usually done by four to five members to selected person(s) with the group singing a selected love song to the intended audience.
Pop art style influenced by Roy Lichtenstein was used for the poster to evoke the fun, light-hearted feeling of the telegrams. The drawing of the girl looking shocked was intended to capture the moment of surprise when the group flashmobs the girl, which is usually the most memorable part of every telegram.
The video was produced for Kelly Arman’s application to Lululemon. The video shows various aspects of her lifestyle and how it fits with the Lululemon mantra.
The video was made of two parts: a stop-motion section featuring sketches to illustrate the dialogue and a projected-image section featuring photos from Kelly’s life. An emphasis was placed on ensuring her personality and interests were communicated so that a connection could be made between her and the Lululemon culture. This was literally solidified with the drawing of Kelly’s logo, which is a personalized version of the Lululemon logo.
The video was produced for CAISA to promote their 24-Hour Famine event. The video attempts to educate viewers about facts regarding hunger in the world and inspire them to join the 24-Hour Famine cause.
The video concept shows an abstract representation of ending hunger, with use of multi-coloured handprints to cover up the word “hunger”. The video helps to simplify the concept that, by working together, hunger can be ended with ease.
The video was produced for CAISA to promote the club for Western University’s Clubs Week, where students can look through various clubs’ booths at the university student centre and decide which clubs to join for the year. The video showcases the club’s various departments and the lively atmosphere that members can experience joining the club.
The video was filmed in one take to show the club in a more realistic way. In the one-take, the video showcases the six departments of the club through the viewpoint of two general CAISA members: General Members, Fashion Show, Athletics, Charity, Media, and Special Events.
The video starts with two general CAISA members who are greeted by two executive members upon entering the building (General Members). A clothing rack passes them (Fashion Show) as they approach the Athletics department, where they play a game of tug-o-war and attempt a few yoga poses. The duo then end up at a lemonade booth for Charity. When leaving the booth, they are greeted by the Media team taking photos of them as they encounter the last department, Special Events.